Cabinet of Curiosities has evolves over time. It was essentially a room rather than a piece of furniture which contained notable collections of objects. The project was to create a Cabinet of Curiosities for the brand Hamleys. Cabinet of Curiosities is the next step of visual merchandising, It consists of notable items that describe the brand which are not products sold by the brand. The aim is to draw the consumer in by virtue of intrigue and curiosity.
Protoype Creation by hand with Sunboard and prints of illustrations.
